RISE OF ROBOCALLS
How Robocalls are negatively impacting your business
In the past, if a toll-free number was calling my phone I was led to believe it was a telemarketer’s call in an attempt to sell me a product/ service. This system at the time was my foolproof call screening method. Due to the constant evolution of the Internet, this method can no longer be used as a barometer for making decisions on what calls I should or should not answer. Over the last several months, I have received calls from numbers starting with the area code 917, 914, 718, 347, and 516 where if you are a resident of the state of New York, these area codes are quite familiar to you. I assumed that whenever I saw calls coming from these area codes they were from legitimate sources in an attempt to reach me for something of importance. I have answered numerous calls with this misconceptions, only to constantly say “Hello, Hello” with no one replying.
The New York Times recently published an article stating “The Federal Trade Commission, which oversees the Do Not Call Registry, said there were 4.5 million complaints about robocalls in 2017, more than double the 2.18 million complaints logged in 2013.” That’s nearly 18 spam calls for every person.
Broadband Office Solutions (BBO) a VoIP business phone service in Great Neck, New York stated they have been studying this trend for several years and has made great progress in solving this issue. They posted that Robocalls are not only set up as a system for companies to sell products but is also used for more malicious reasons as well. The numbers are acquired and place in an auto-dialing system to randomly call recipients. They went on to state that the first call is usually a test to see if the number being called is an active one.
Broadband Office concluded that the most effective way of resolving this issue is to work in tandem with their customer base. BBO’s C.E.O. Stan George stated that BBO’s distinction from many carriers is that they work closely with their customer base to isolate the issues by looking at their customers calling data to see and predict patterns. This data is then entered into a system that filters numbers that are being used to spam the businesses phones which if allowed can cost the company hundreds of dollars in monthly recurring expenses. He also stated that BBO in conjunction with their partner carrier will begin blocking calls beginning October 2018.
- Unallocated: Any calls that contain a phone number in the ANI from a field that has not yet been assigned from North America numbering plan.
- Alpha-Numeric: Any calls that contain letters and/or alpha-numeric in the ANI/ From Field
- Invalid: Any calls that contain a character string of digits or letters that do not fully comply with the E.164 formatting and the local exchange routing guide (LERG)
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